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Thanks a Million Podcast

Thanks a Million Podcast

DRIVING DOWNLOADS THROUGH DIGITAL AUDIO ADVERTISING

Launch and on-going advertising of Angela Scanlon’s Thanks A Million podcast

We created a full audio and video campaign to launch Angela’s popular podcast Thanks A Million. With a 90%+ female audience, we selected a range of digital audio channels, including Spotify, to specifically target the core audience. We ran ‘full series’ and ‘episode-specific’ audio ads with similar positive results. The campaign dovetailed with other media – such as TikTok, Instagram & YouTube – resulting in strong downloads and an all-time high download day.

PROJECT DETAILS

CLIENT
Angela Scanlon
TARGED AUDIENCE
18-44 year old women with interests in podcasts
AIM
Podcast Downloads
MEDIA
Digital Audio
CATEGORY
News
Radio Advertising UK | RadioAdvertising.co.uk | London UK