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888 Sport

888 Sport

USING KEY SPORTING EVENTS TO DRIVE APP DOWNLOADS

Launch new feature-rich app using the Cheltenham Festival for 888 Sport

888 Sport launched a new app with a whole host of differentiated features. Our ad used a key sporting event, Cheltenham Festival, as a trigger point and the ad snappily communicated the app’s features with an immediate call to action. A heavy-weight, relatively short term campaign to raise awareness and stimulate new app downloads on TalkSport.

PROJECT DETAILS

CLIENT
888 Sport
TARGED AUDIENCE
Men with interests in sportsbook gambling
AIM
App Signs Up
MEDIA
Radio
CATEGORY
Gambling
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