Author: admin

  • How to drive customer growth through TV advertising

    How to drive customer growth through TV advertising

    Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify…

  • Exciting New TV Ad for Auto Trader

    Exciting New TV Ad for Auto Trader

    TV Ad spearheads major new campaign The team are proud to have devised and delivered Auto Trader’s latest TV and multimedia advertising campaign. Launched in late December 2022, Camilla Ellerton, Auto Trader’s Marketing Director wrote on Linked In: “Thrilled to be launching our new campaign across so many channels (not just TV) this Christmas. I…

  • TV Advertising Costs Plummet As Audiences Surge

    TV Advertising Costs Plummet As Audiences Surge

    Current pricing opens the door for new-to-TV advertisers The Covid-19 crisis is impacting us all – particularly the media sector. The TV buying market place is driven by supply and demand so what happens if there is an increase in the amount of people watching (supply) and fewer advertisers wanting to advertise (demand)? Supply –…

  • Supercharge your brand with TV Advertising

    Supercharge with TV Advertising A new econometric analysis of advertising’s impact on smaller businesses provides a wealth of insight and practical advice for smaller businesses that want to move to the next level of growth. “Supercharge: TV for small businesses”, commissioned by Thinkbox from marketing effectiveness specialists Data2Decisions, found that TV advertising creates 80% of…

  • Winning tactics for a new TV advertising campaign

    Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify…